top of page


Country Rocks founded by Designer Layna Silvagni Friedman, is a fashion and lifestyle brand inspired by a love of all things country. Country Rocks incorporates gold, leather and gem stones into contemporary jewelry designs to complement the country-inspired apparel and accessories.



Layna Silvagni Friedman

President, Founder, Designer

  • Facebook - Grey Circle
  • Instagram - Grey Circle
  • Grey LinkedIn Icon

Her Italian heritage and sophisticated sensibility have made Layna Silvagni Friedman shine in the international jewelry industry as well as events worldwide. Layna has founded several successful entertainment-based business ventures, including Canon Promotions & Silvagni Entertainment, a full service promotions, public relations, and International event production company.

Her event experience has spanned the globe from Monaco for the Royal Family to Polo in London. Layna's events in the U.S. have included the Great Chefs of New York Food & Golf Event and the Frank Sinatra Celebrity Invitational in Palm Springs and The Vincent T Lombardi Golf Event in Washington DC. Layna has worked with numerous top brands and event sponsors including New York Times, MGM Grand Air, Louis Roederer Cristal, Davidoff, Smart Car and Mercedes.


Beginning in the early 90's Layna lent her expertise in marketing, public relations and eye for innovation to the design, creation and launch of the Beverly Hills based fine jewelry company Alan Friedman Company. An award-winning industry leader, Alan Friedman Company has created one-of-a-kind pieces for Hollywood's elite including Mariah Carey, Richie Sambora, Nick Lachey, Queen Latifah, Pierce Brosnan, Lady Gaga, Regina King and many others.


Layna introduced the jewelry industry to one of the nation's favorite style icons with her Barbie®-inspired jewelry collection Barbie™ Rocks. Barbie™ Rocks become a trendsetting brand and the line was featured on an episode of The Real Housewives of Beverly Hills. 


Layna has appeared on a variety of shows including The Real Housewives of Beverly Hills, Jersey Shore: Family Vacation, Snooki & JWoww, E! Entertainment Television's Holly Has A Baby, Shannen Says, Swedish Hollywood Wives, Hollywood Unwrapped, and The View. Layna is requested frequently for radio interviews on women in business, celebrity fashion trends and Hollywood Red Carpet reviews.


Nicole-Juliet, Layna and Nicholas Friedman

bottom of page